How AI is being used across film, TV, advertising, gaming, audiobooks and voice work, plus industry trends and agency approaches.

Learn the key AI concepts agents need to understand, from digital replicas and voice cloning to interactive AI systems. We'll focus on what these technologies mean in practice and the questions you need to ask when AI appears in a deal.

Develop a practical framework for assessing AI-related briefs, breakdowns and opportunities. You'll learn how to spot potential issues, identify risk areas, and gather the information needed before moving into negotiations

Learn how AI issues show up in different contract types and where protections may need to be added or strengthened. We'll review common approaches, industry resources, and practical strategies for identifying when a contract needs amendments or AI-specific provisions.

Bring everything together by creating a practical roadmap for your agency. We'll explore how to approach contract redlines, where to focus your attention, what can be delegated within your team, and how to prioritise the AI protections most relevant to your clients and workload.